Thursday, April 30, 2009

Web Ad Design Seminar scheduled for May 21 in Andover, MA

New England Newspaper Operations Association (NOA) will conduct an important and unique seminar on Web Ad Design Thursday, May 21, at the Eagle-Tribune in North Andover, Mass.

The program will run from 9:30 a.m. to 4:30 p.m. with time out for light lunch (provided). The program is aimed at newspaper graphic artists and anyone else who is involved in the production of advertising for the web.

The featured speakers are Bill Ostendorf, president of Creative Circle Media Consulting, a riveting speaker who has helped redesign over 300 publications and web sites and who has led consulting and training projects all over the world...and Taylor Esteves-Pearce, formerly of GateHouse Media New England, a specialist with extensive real world experience designing ads with Photoshop, Flash and other forms of rich media.

Here are the topics:

  • Web ads versus print ads
  • Designing ads that deliver results
  • Common misconceptions of web ad design
  • Innovative placement of online advertising
  • Overview of software available for web design
  • Web design trends
  • Photoshop tutorial...how it can be used for web design
  • Flash tutorial...introduction to the program, overview of the tools, and basic ad design


The cost of admission can’t be beat: $40 for first registrant, $25 thereafter for additional sign-ups from same paper or company. Includes lunch. Complete the registration form here and return to NOA by regular mail at:
70 Washington St., Salem, MA 01970...by fax to: 978-744-0333...or by e-mail to nena@nenews.org.

This is a thoroughly professional, key program that will benefit your newspapers enormously. We hope you will take advantage of this important seminar offering.


Jim Falzone, Program Chairman
Eagle-Tribune, North Andover, MA

Doug Hillman, NOA President
Daily Hampshire Gazette (Northampton)

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Note: The Eagle-Tribune is located at: 100 Turnpike St., No. Andover, MA 01845, Tel.: 978-946-2000. Get directions at their website: www.eagletribune.com






Wednesday, April 29, 2009

NENA offers workshop on multi-platform copy editing

The New England Newspaper Association will hold a seminar on copy editing in the online age.

The session runs 9:35 a.m. to 12:30 p.m. Thursday, May 14, at The Telegraph, Hudson, N.H. (directions below) and is aimed at daily and weekly copy editors.

The registration form can be found here: http://nenadev.sprintout.com/static/story_images/1240347451.pdf

Please note: Attendance is limited to 30.

Registration begins at 8:45 a.m., with coffee and light refreshments served throughout the morning.

Agenda, Thursday, May 14

8:45 a.m.: Registration begins.

9:35: Welcome, Rod Doherty, chairman of NENA's editorial committee and executive editor of Foster's Daily Democrat.

First session: How new resources and tasks have changed the work of newspaper copy desks, both in handling copy for print and for the Web. Desks are under pressure to take on more roles as the number of editors available for the work is getting smaller. How have the changes reshaped desks and how can the new resources amplify editing abilities and help desk leadership cope with the challenges?
Presenters: James L. Franklin, assistant night editor/metro slot, The Boston Globe, and Phil Kincade, managing editor, online news, Foster's Daily Democrat.

Second session, 10:30 a.m.: Time management and training. How to train editors to edit in a multi-platform environment and manage their multiple responsibilities. Finding low-cost training and encouraging staff development in an era of tight budgets and shrinking staff.
Presenters: Vanessa Palange, copy desk chief, The Telegraph, and Lydia Rebac, a slot editor, night desk, The Boston Globe.

Third session, 11:30 a.m.: General discussion, lead by our presenters Jim Franklin, Phil Kincade and Vanessa Palange, Lydia Rebac.

Discussion topics:
How we're doing it: Our copy desk in the shrinking news business.

Does wordsmithing count? What we expect.

Communicating with editors and reporters.

Finding and training copy editors.

Join us again:

A second copy editing workshop will be held Thursday, Sept. 17, and will be co-sponsored by the American Copy Editors Society, ACES. The session will also discuss efforts to organize a New England chapter of the American Copy Editors Society.

Registration: $39. There is no mailing on this seminar; it is all being done via this site and the e-mailed announcement. The form should be faxed to (978) 744-0333 and marked, "Check to follow."

Questions: George Geers, (603) 785-4811, gnews@empire.net

Location: The Telegraph, 17 Executive Drive, Hudson, N.H.
Telegraph phone: (603) 882-2741
Directions:

The Telegraph
17 Executive Drive, Hudson, N.H.

From Maine, N.H. Seacoast area

Take 101 West to Manchester, until you get to the exit for the F.E. Everett Turnpike.
Take the F.E. Everett Turnpike south to Exit 2 (Hudson).

Stay to the left on the exit ramp as you cross the Merrimack River, and you will come to a stop light. Take a left at the light onto Rte. 3A (Lowell Road). You will go through another set of lights at the Dunkin Donuts. Stay to the left.

At the next set of lights, take the left onto Executive Drive. We are the third tenant on the right (17 Executive Drive).

From the Keene area

Take 101 East to Manchester, until you get to the exit for the F.E. Everett Turnpike. Take the F.E. Everett Turnpike south to Exit 2 (Hudson).

Stay to the left on the exit ramp as you cross the Merrimack River, and you will come to a stop light. Take a left at the light onto Rte. 3A (Lowell Road). You will go through another set of lights at the Dunkin Donuts. Stay to the left.

At the next set of lights, take the left onto Executive Drive. We are the third tenant on the right (17 Executive Drive).

From the North

Take 93 South to Manchester, follow signs to F.E. Everett Turnpike. Take the F.E. Everett Turnpike south to Exit 2 (Hudson).

Stay to the left on the exit ramp as you cross the Merrimack River, and you will come to a stop light. Take a left at the light onto Rte. 3A (Lowell Road). You will go through another set of lights at the Dunkin Donuts. Stay to the left.

At the next set of lights, take the left onto Executive Drive. We are the third tenant on the right (17 Executive Drive).

From Massachusetts

Take 495 to Route 3 North in Lowell. Take Route 3 north to NH border, when it turns into the F.E. Everett Turnpike. Take the F.E. Everett Turnpike to Exit 2. Follow signs to Hudson.

Stay to the left on the exit ramp as you cross the Merrimack River, and you will come to a stop light. Take a left at the light onto Rte. 3A (Lowell Road). You will go through another set of lights at the Dunkin Donuts. Stay to the left.

At the next set of lights, take the left onto Executive Drive. We are the third tenant on the right (17 Executive Drive).

Click below to view and print out a registration form.

REGISTRATION FORM:

http://nenadev.sprintout.com/static/story_images/1240347451.pdf

For questions regarding the seminars, contact George Geers at (603) 785-4811 or e-mail gnews@empire.net.

He can also fax the registration form to you.

Friday, April 24, 2009

Web Sales "Boot Camp" details for April 30 Conference

What you will learn: We’ll start with the basics. What are we selling? What’s the value proposition to both current clients and new business? What should you leave out of the conversation? Then we’ll get into the nitty-gritty of the sales call and the follow-up.

Who should attend: Managers and salespeople on the front lines of newspaper sales departments. In some cases, that’s newly minted new media specialists who are trying to get a toehold in grabbing new business and increased share of the online advertising spend in their markets. In most cases, however, it’s sales representatives who manage a large portfolio of newspaper business who have recently had specific and measurable online goals added to their plans. In order for managers to effectively manage this training or transition they need to understand the interactive ad sales environment.

Who is presenting: Mel Taylor, president of Mel Taylor Media; a Philadelphia based consultancy specializing in online revenue strategy & sales training for local media.
Mel’s background includes sales management & web training for companies such as Tribune Newspapers, Philly.com, Fox TV, Clear Channel Radio, and Calkins Media. Mr. Taylor’s blog can be found at www.MelTaylorMedia.com


Agenda:

· 10-11:30 a.m. Session 1: Interactive Sales Boot camp with Mel Taylor

· The Basics

· Overcoming common objections

· Selling best practices

· Avoid these selling mistakes

· Hottest selling online campaigns


· 11:30 a.m. -1 p.m. Session 2: Boot Camp with Mel Taylor - The Sales Call and Follow-Up

· Consultative selling

· Crafting the online campaign

· Client retention strategy

· How to sell against Google, Broadcast, & online-only sites.

Thursday, April 23, 2009

Featured panelist: Lisa Williams (@lisawilliams), founder and CEO, Placeblogger.com

Also joining us for the NENMA Spring Conference on April 30th at the Radisson in Chelmsford, MA will be Lisa Williams, founder and CEO of Placeblogger.com.

Placeblogger.com is the largest searchable directory of local weblogs and winner of the Knight 21st Century News Challenge Award. Placeblogger has been covered by many media outlets including the New York Times, Wired, USA Today and the Washington Post. In addition to running Placeblogger, Lisa serves on the board of the New England Center for Investigative Reporting and does consulting for an array of media clients.

 

Before Placeblogger, Lisa launched H2otown.info, a nationally recognized example of a citizen journalism community site, covering and talking about Watertown, MA. Follow @lisawilliams on Twitter!


Lisa will be among a jam-packed set of panelists discussing what they’re doing in two key lines of business for local media companies: Hyperlocal & Local Search.

There's still time to register for the NENMA Spring Conference, a 1-day event with two tracks: A sales boot camp led by Mel Taylor; and strategy sessions on the power and potential of hyperlocal and mobile media.

Sponsorships are also available
for businesses wishing to seize an opportunity to speak with and network among a concentration of new media leadership from New England newspaper and other media organizations.

Wednesday, April 22, 2009

Featured panelist: David Chang, co-founder and vice president of marketing, mobicious (@SnapMyLife)

Also joining us for the NENMA Spring Conference on April 30th at the Radisson in Chelmsford, MA will be David Chang, co-founder and vice president of marketing for SnapMyLife.

 

David was previously director of product marketing at m-Qube, a pioneer in the mobile content space that was acquired by VeriSign in 2006. Prior to joining m-Qube, David was director of new products at TripAdvisor, the sixth most frequented travel website in the world, where he introduced new online advertising and search features to meet consumers’ travel research and planning needs. Before TripAdvisor, David held a senior product management role at edocs, before it was acquired by Siebel Systems. David was also formerly a vice president at Goldman Sachs, where he launched new financial products in North America, Europe, and Asia and developed real-time trading systems. David holds a BS with Distinction in Computer Science from Cornell University and an MBA from Harvard Business School.

 

SnapMyLife is the leading mobile-web community for instantly sharing and discovering photos from locations around the world. The site is optimized for viewing directly on mobile phones, offers location tagging and interactive picture maps, and uses sophisticated filtering technology to ensure a great experience for a wide range of audiences and advertisers.  SnapMyLife is venture-backed and headquartered in Needham, MA.

 

David will be among a jam-packed set of panelists discussing what they’re doing to build a mobile media business.

 

There's still time to register for the NENMA Spring Conference, a 1-day event with two tracks: A sales boot camp led by Mel Taylor; and strategy sessions on the power and potential of hyperlocal and mobile media.

 

Sponsorships are also available for businesses wishing to seize an opportunity to speak with and network among a concentration of new media leadership from New England newspaper and other media organizations.

Tuesday, April 21, 2009

Featured panelist: Christopher Eck, director of online sales, GateHouse Media New England/WickedLocal.com (@WickedLocal)

Also joining us for the NENMA Spring Conference on April 30th at the Radisson in Chelmsford, MA will be Christopher Eck, director of online sales for GateHouse Media New England/WickedLocal.com.

Chris is responsible for the revenue across 170 websites, including more than 150 hyperlocal community sites that comprise WickedLocal.com, serving eastern Massachusetts. Prior to this position Chris worked as an online sales manager for GateHouse Media New England and also as a retail account executive at Enterprise NewsMedia. Chris holds a bachelor’s degree in marketing, specializing in marketing management, from Quinnipiac University in Hamden, Connecticut.

 

Developed from the prize-winning Wicked Local Plymouth, each town-specific site features a combination of news from GateHouse newspapers, opportunities for user participation, deep community information, and lots of advertising from local merchants.

 

Chris will be among a jam-packed set of panelists discussing what they’re doing in two key lines of business for local media companies: Hyperlocal & Local Search.

There's still time to register for the NENMA Spring Conference, a 1-day event with two tracks: A sales boot camp led by Mel Taylor; and strategy sessions on the power and potential of hyperlocal and mobile media.

Sponsorships are also available
for businesses wishing to seize an opportunity to speak with and network among a concentration of new media leadership from New England newspaper and other media organizations.

Monday, April 20, 2009

Featured panelist: Jason Jacobs, founder and CEO. FitnessKeeper (@runkeeper)

Also joining us for the NENMA Spring Conference on April 30th at the Radisson in Chelmsford, MA will be Jason Jacobs, founder and CEO of FitnessKeeper.

Jason brings to FitnessKeeper more than 10 years of experience in and around emerging technology companies, including roles in recruiting, sales, business development, and most recently, conducting CEO and VP level searches on behalf of leading venture capital firms. He is also an avid runner. In fact, he’s running in the Boston Marathon today, and recently completed the Chicago Marathon. Jason received his BA from Wesleyan University and his MBA from Babson College, where he was an Olin Fellow.

FitnessKeeper is a company that combines Jason’s passions for mobile and fitness. Jason’s first product, RunKeeper, is an iPhone application for runners and cyclists that has been downloaded more than 325,000 times since August, and featured in publications such as Xconomy, Lifehacker, Mashable, TechCrunch, The New York Times, and by Apple in a series of iPhone ads and on the walls of Apple stores.

 
Jason will be among a jam-packed set of panelists discussing what they’re doing to build a mobile media business.


There's still time to register for the NENMA Spring Conference, a 1-day event with two tracks: A sales boot camp led by Mel Taylor; and strategy sessions on the power and potential of hyperlocal and mobile media.

Sponsorships are also available
for businesses wishing to seize an opportunity to speak with and network among a concentration of new media leadership from New England newspaper and other media organizations.

Friday, April 17, 2009

Featured panelist: Adam Gaffin, founder and editor, Universal Hub (@universalhub)

Also joining us for the NENMA Spring Conference on April 30th at the Radisson in Chelmsford, MA will be Adam Gaffin, founder and editor of Universal Hub.

Universal Hub started life as Boston Common - a Weblog that tried to capture the best writing from the hundreds of bloggers in the Boston area. In early 2005, Adam Gaffin and Steve Garfield (a previous NENMA guest) decided to try to extend that, into an alternate news and information resource for the Boston area - one written and edited by the people who read it.

 

Adam was previously a reporter and editor for a high-tech trade publication and before that, a suburban daily. He will be among a jam-packed set of panelists discussing what they’re doing in two key lines of business for local media companies: Hyperlocal & Local Search.

There's still time to register for the NENMA Spring Conference, a 1-day event with two tracks: A sales boot camp led by Mel Taylor; and strategy sessions on the power and potential of hyperlocal and mobile media.

Sponsorships are also available
for businesses wishing to seize an opportunity to speak with and network among a concentration of new media leadership from New England newspaper and other media organizations.

Thursday, April 16, 2009

Featured panelist: Jamie Thompson (@jamie_thompson), co-founder and president, Pongr

Also joining us for the NENMA Spring Conference on April 30th at the Radisson in Chelmsford, MA will be Jamie Thompson, co-founder and president of Pongr.

Jamie oversees Pongr's strategic product development, finance, and administration. He has founded and led multiple software startups from inception, to funding and profitability. Jamie has built and managed direct and channel based international sales teams for HR and ECM software. He holds a BA from the University of New Hampshire. Jamie has prior experience in software product management, advanced research contract management, intellectual property licensing, IP litigation, and artificial intelligence research. Jamie brings a practical, hands‐on approach to managing an agile, distributed team of scientists, engineers, and mobile media sales professionals.

Pongr is a Boston-based mobile shopping search and commerce company that connects people with brands, products, retailers and special offers. Pongr builds vertical, mobile interactive marketing engines using text and image recognition technology products developed by our team of scientists and engineers. Pongr provides mobile marketing and targeted advertising solutions to agencies, advertisers and publishers looking for practical ways to reach mobile consumers through new and existing media efforts.

Jamie will be among a jam-packed set of panelists discussing what they're doing to build a mobile media business.


There's still time to register for the NENMA Spring Conference, a 1-day event with two tracks: A sales boot camp led by Mel Taylor; and strategy sessions on the power and potential of hyperlocal and mobile media.

Sponsorships are also available
for businesses wishing to seize an opportunity to speak with and network among a concentration of new media leadership from New England newspaper and other media organizations.

 

Wednesday, April 15, 2009

Featured panelist: Ben Saren, CEO, CitySquares

Joining us for the NENMA Spring Conference on April 30th at the Radisson in Chelmsford, MA will be Ben Saren, CEO of CitySquares.

Ben is a technology veteran with more than 12 years of industry-leading experience in building privately held organizations. Ben's entrepreneurial experience includes founding Atomic Enterprises, an IT Consulting Firm, specializing in technology and new media consulting as well software and web development. He has served in roles including CTO, project manager, and sales engineer, among others, at start-ups such as Delphi Forums, Prospero Technologies, and at multinationals such as Bell Atlantic, Digital Equipment Corporation, GE Capital, RSA, and Parametric Technologies Corporation.

CitySquares was founded in 2005 based on the simple premise that finding local, neighborhood businesses online is really hard and very frustrating. Furthermore, small businesses are being challenged every day to keep up with the Jones’.

Ben will be among a jam-packed set of panelists discussing what they’re doing in two key lines of business for local media companies: Hyperlocal & Local Search.

There's still time to register for the NENMA Spring Conference, a 1-day event with two tracks: A sales boot camp led by Mel Taylor; and strategy sessions on the power and potential of hyperlocal and mobile media.

Sponsorships are also available
for businesses wishing to seize an opportunity to speak with and network among a concentration of new media leadership from New England newspaper and other media organizations.

Monday, April 6, 2009

Spring NENMA Conference

The Spring NENMA Conference is coming up fast. It will be held at the Chelmsford Radisson beginning at 9:30 a.m. on Thursday, April 30. Registration form is here. There will be two distinct tracks to help members stay on top of what's really important in the online newspaper business today:

Track 1: Sales Boot Camp
What will you learn: We’ll start with the basics. What are we selling? What’s the value proposition to both current clients and new business? What should you leave out of the conversation? Then we’ll get into the nitty-gritty of the sales call and the follow-up.

Who should attend: People on the front lines of newspaper sales departments. In some cases, that’s newly minted new media specialists who are trying to get a toehold in grabbing new business and increased share of the online advertising spend in their markets. In most cases, however, it’s sales representatives who manage a large portfolio of newspaper business who have recently had specific and measurable online goals added to their plans.

Who is presenting: Mel Taylor, president of Mel Taylor Media, and former sales director for MyFoxPhilly.com and Calkins Media. Mel, who also write a blog, Local Media in a Web 2.0 World, specializes in online revenue and digital transition strategy for local media and small business, with a particular emphasis on instruction and tough love for newspaper and television sales staffs.

Agenda:
· 10-11:30 a.m. Session 1: Interactive Sales Boot camp with Mel Taylor - The Basics
· 11:30 a.m. -1 p.m.Session 2: Boot Camp with Mel Taylor - The Sales Call and Follow-Up

Track 2: Beyond Banners
What will you learn: While the sales staffs focus on selling out your display inventory, where should you be looking next? Panels will discuss what they’re doing in two key lines of business for local media companies: Hyperlocal & Local Search, and The Power/Potential of Mobile.

Who should attend: New media managers and directors, publishers and other newspaper executives focused on developing new products and services.

Agenda:
· 10-11:30 Session 1: The Draw of Hyperlocal to Smaller Businesses, with Ben Saren, co-founder and CEO of CitySquares; Lisa Williams, founder of Placeblogger; and Adam Gaffin, founder and editor of Universal Hub.


· 11:30 a.m. - 1 p.m. Session 2: The Power and Potential of Mobile with Jason Jacobs, founder of FitnessKeeper; and Jamie Thompson, co-founder of Pongr; among others.

And here are the combined sessions to round out the day:
· 9:30-10 a.m. Continental Breakfast
· 1-2 p.m. Buffet Lunch table and networking
· 2-3:30 p.m. Combined session with Mel Taylor: How interactive sales differ from traditional media and ideas for publishers to make money.
· 3:30-5 p.m. Networking

To register, Click Here!