Fwd: BIMA Events: Embracing User Experience (3/19)

A few of these events piqued my interest. Figured I would share. Maybe
I'll see you at one or two.

---------- Forwarded message ----------
From: BIMA <dustin@mitx.org>
Date: Wed, 18 Mar 2009 14:01:35 -0400
Subject: BIMA Events: Embracing User Experience (3/19)
To: sean.polay@gmail.com

What's Next: Event Spotlights
3/19 - User Experience: How it's Changed and Why it's Important
3/24 - Measurement 2.0: How to Tell the Full Digital Story
4/9 - Mobile Analytics
4/16 - Who Owns Data?
=======================================================

User Experience: How it's Changed and Why it's Important
A MITX User Experience Series Event
Thursday, March 19 | 8:00am - 10:00am
Location: K&L Gates, State Street Financial Center, One Lincoln
Street, Boston, MA

Moderator: Kerry Bodine, SVP, Experience Design, Hill Holiday

Panelists: Adamya Ashk, Director, NAD Usability, Staples Inc; Toby
Bottorf, Director of Design, WGBH Interactive; Alex Jenkins, Product
Designer, Microsoft Start-up Labs; Fred Leichter, SVP User Interface
Design, Fidelity Investments; Chauncey Wilson, Senior Manager, AEC
User Research, Autodesk, Inc.

Hear this panel of seasoned user experience professionals from various
disciplines offer advice on how to help you make sense of user
experience, how it's applied to different projects, who's responsible
for it (hint: everyone), and why it is important.

Follow this event series on Twitter using hash-tag #MITXUX

Log-in and Register Today at bima.org!
=======================================================

Measurement 2.0: How to Tell the Full Digital Story
A MITX Marketing Technology Series Event
Tuesday, March 24 | 8:00am - 10:00am
Location: Google, 5 Cambridge Center, Floor 3, Cambridge, MA

Moderator: Charlie Ballard, Manager, Measurement & Analytics, One to
One Interactive

Panelists: Paul Botto, Head of Google Analytics Sales, Google; Matt
Cutler, Vice President of Marketing & Analytics, Visible Measures;
Perry Hewitt, VP Marketing, Crimson Hexagon; Morris Martin, Analyst,
Microsoft's Atlas Institute; Michael Schneider, Vice President &
Director of Contributions, Allen & Gerritsen

In a year where measureable results are more important than ever, a
universal approach is needed that incorporates all mediums and all
components of the full digital picture. Hear from a panel of
technologists and practitioners who will discuss their perspectives on
a new measurement paradigm in a 2.0 world.

Follow this event series on Twitter using hash-tag #MITXMT

Log-in and Register Today at bima.org!
=======================================================

Mobile Analytics
A MITX Mobile Series Event
Thursday, April 9 | 8:00am - 10:00am
Location: DLA Piper, 33 Arch St, Fl 26, Boston MA

Join MITX for the first event in the Mobile series, in which we will
discuss how analytics is driving mobile marketing success today,
what's challenging its growth, and meet some of the new players that
are trying to help solve some of these challenges.

Follow this event series on Twitter using hash-tag #MITXM

Log-in and Register Today at bima.org!
=======================================================

Who Owns Data? - Save the Date
A MITX Digital Strategy Series
Thursday, April 16 | 8:00am - 10:00am
Location: TBD

Data is everywhere in the digital marketing world, from
consumer-generated data to media companies' information collections,
and agencies advertising data. Recently, an agency declared that
their clients owned that data, causing the industry to roil in debate.
In this session, everyone in the advertising food chain will try to
explain why they own the data, or why no one owns the data. What do
you think? Come and hear from the practitioners, then decide where
you stand.

Follow this event series on Twitter using hash-tag #MITXDS

Watch for Updates at bima.org!
=======================================================
ATTENTION STUDENT ENTREPRENEURS: If you are a student interested in
attending our events and would like financial assistance, scholarships
are available through www.stayinma.com. Register you and a friend,
and your friend goes for free (or you can split the cost)!
=======================================================

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members. Visit http://tk1.publicaster.com/DC/ctr.aspx?6C6164=35393530393637&736272=12696&747970=7478&66=30.
Become a fan of BIMA on Facebook to share event information, stories,
photos and more! Login to www.Facebook.com and search for BIMA, A
MITX Organization.

=======================================================

BIMA STRATEGIC SPONSORS

Advertising.com
ESPN.com
IAC Advertising Solutions
Undertone Networks
United Online
ValueClick Media

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--
Sent from my mobile device

Sean Polay
Product Manager, Distributed Media
Dow Jones Local Media Group
Ottaway Newspapers, Inc.
spolay@ottaway.com | 774.313.6093 | Gtalk: sean.polay

UPDATE: Bring a guest for $5 to Newsout on Saturday March 21

Passing this along on behalf of the New England News Forum:

-----Original Message-----
From: Bill Densmore [mailto:bdensmore@newenglandnews.org]
Sent: Wednesday, March 11, 2009 1:26 AM
To: bdensmore@newenglandnews.org
Subject: UPDATE: Bring a guest for $5 to Newsout on Saturday March 21

PLEASE FORWARD OR REPOST

Dear Friend of the NENF:

Have you registered yet to particpate in "Newstools," on Sat., March 21
at
the BU College of Communciation?

SEE: http://www.newstools.org

As a New England News Forum supporter, we invite you to bring a guest
for
just $5. Do you know a citizen, a public official or a non-profit or
civic-group manager or volunteer who has an innovative way to reach out
to
constituencies with the web? Do they have a story about how shrinking
news
coverage is affecting the civic life of a community? Bring them.

We want to collect ideas and stories from throughout New England --
then settle on some ideas for action.

And we've got an all-start group of collaborators to get us started,
including Steve Clift . . . the nation's expert on connecting people
with
government . . . Jane Stevens . . . who is starting the "RJI
Collaboratory," a place to help citizen-powered local onlline news
communities to grow fast and get help to do so . . . and Joe Bergantino
.
. . who is running New England's first non-profit investigative
journalism
outfit.

So, if yo're ready to join us, go to http://www.newsout.org . . . find
the
link to registration . . . and let us know you're coming. After you
register, you or your guest can register using the "Guest" tab for only
an
additional five dollars.

If you have an idea for a breakout session, write us at
bdensmore@newenglandnews.org. And thanks to our co-sponsors, including
The Boston Foundation, the University of Massachusetts, the BU College
of
Communication and

-------------------------------------
Bill Densmore, director/editor
The New England News Forum
108 Bartlett Hall
Univ. of Massachusetts
Amherst MA 01003
OFF: 413-577-4370 / CELL: 413-458-8001
densmore@journ.umass.edu

NENMA in 2009: Renew now!

We’ve returned to the time of year when we recap for you what we’ve accomplished as an organization the prior year, and let you know our intentions for the coming year. From that, we hope you glean that you received tremendous value for your dues and participation last year, leading you to renew without a moment’s hesitation.

Suddenly, though, even our incredibly affordable annual membership undoubtedly is looking ripe as another place to trim expense in your annual budget. Does it make any sense to join a trade association in times such as these?

I’ll be honest: This is the first year I will skip the Newspaper Association of America annual interactive conference in more than 7 years. In fact, I’ve sworn off newspaper conferences outside of New England entirely. Maybe I’m too grizzled an online veteran – now with more than 11 years of digital work under my belt – to get much more value out of the panels, keynotes and buzz sessions at such events. While I will miss the networking opportunities, I find myself thirsting for knowledge that can only be acquired outside of our industry.

Last year I attended the inaugural Inbound Marketing Summit in Cambridge, and this year I traded my NAA expense to go to the annual Omniture Summit in Salt Lake City. Both experiences affirmed for me that I have much more to learn, especially if I turn my gaze away from my proverbial newspaper navel and expand my horizon to learn from and network with web metrics analysts, search engine optimization practitioners, independent bloggers, new media marketers, and more.

And that is why the New England New Media Association could be the best investment you could make all year.

Here’s what we accomplished last year:

• Changed our bylaws to welcome non-newspapers members to the organization and to hold leadership positions. As we noted in last year’s letter, we’ve seen that some of the best contributions to our recent conferences have come from guests – panelists, speakers or otherwise – outside of the newspaper industry. Given that we are a “new media” association, limiting membership to newspaper employees and directly affiliated interactive teams was limiting our ability to expand regular and frequent knowledge-sharing with those outside of our traditional media culture.
• In that vein, we mixed some of our best and brightest New England new media peers at our fall conference with a multitude of panelists from outside of the industry, including:
• Steve Garfield, video blogger extraordinaire, media company advisor and Boston University teacher.
• David Jackel and Shana Bethune of Shave Media, a Boston-based video production company that has been specializing in 60-second online video "documentaries" for advertisers.
• Amy Derjue, blogger for Boston Magazine’s Boston Daily (she has since made a career change).
• Bill Gaffney, regional interactive director for Providence-based LIN Television.
• Malcolm Lewis, vice president and general manager for private label of Local.com.
• Dave Hendricks, executive vice president of operations for Datran Media, overseeing the company’s e-mail, display and list management businesses.
• Held networking meetups in five of the six New England states (photos from NH, photos from CT, photos from ME). It was great fun to get out and mingle with so many of you – and even some folks who’d never been members before – at these events.
• Helped the New England Advertising Executives Association and New England Society of Newspaper Editors book digital media-focused panels for their annual conferences.
• Co-sponsored a “Reader Comments on the Web” seminar along with NENA, NEPA and law firm of Prince, Lobel, Glovsky & Tye.
• Promoted the opportunity to attend webinars led by Borrell Associates in conjunction with NENA and the Southern Newspaper Publishers Association.
• Launched a new Web site at http://www.nenma.org/ on the backbone of Blogger, greatly simplifying administration for us while making the site more reflective of the new media culture we’re trying to foster. The site includes dynamic blog and jobs feeds, along with adding listserv signup and easier photo and video embedding capabilities.

So what’s in store for this year? We’ve already got a multi-track spring conference in the works for April 30, with one of the tracks including a new media sales boot camp. We’ll follow that up in the fall on Nov. 19 with a search engine optimization boot camp and related seminars.

In between, we’ll pepper the calendar with another round of meetups, likely to be in June, August and October in southern New England, the greater Boston area, and northern New England, respectively. We’ll continue to work with our sister newspaper organizations to schedule new media programming for their events, while also looking for opportunities to partner with non-newspaper organizations to promote training and networking opportunities outside of our core industry.

And we’ll continue to foster networking, whether via the listserv, on Twitter, in the blog comments, over on Facebook, and even on LinkedIn.

Those of us involved in NENMA’s founding did so because we knew not everyone at New England newspapers can afford to attend events outside of the region. Our core mission has always been to bring the learning opportunities from outside the region to us, whether we’re booking high-profile guests for our conferences or by sharing our common challenges and successes with each other. Never has that been more important than right now.

Please renew your membership today for just the $125 annual fee per media organization. Once your media organization is a member, any number of employees from that organization may join our listserv and receive discounts on conference and seminar registrations.

In doing so, please let us know how we’re doing, and what new initiatives we should be trying. We very much look forward to seeing you at this year’s events, and conversing with you in the meantime.

Sincerely,
Sean Polay
NENMA President

NENMA Spring Conference Planning

Attention NENMA Members!

We are trying to take a pulse, on what the most beneficial programming would be for our spring conference, currently planned for April 30, 2009. Equally important how many people you might send, this will help us determine the best location so it can be convenient to all parts of New England within a few hours drive.

In these tough times it is even more important we stick together as a group, share resources and learn from each other. To keep the conference affordable we have changed the hours to 10 a.m. – 3:30 p.m. Most participants should be able to come for the day avoiding hotel expenses. There will be an informal networking session after the conference for anyone who would like to stay and a continental breakfast from 9:30-10 for those that arrive early.

Two exciting tracks are being planned, an interactive sales boot camp and a strategic track revolving around emerging new media trends. We are looking for each newspaper to send at least one person for each track. Both groups will meet at lunch and share the last session presentation. Our goal is to foster cooperation and have all participants leave with ideas and tangible skills to immediately generate revenue!

The boot camp will be designed to create super sellers that can go back to their newspapers and champion best practices within a department or cross departmentally.

We have researched different presenters for the boot camp and want to bring in Mel Taylor. Members of the NENMA board have worked with Mel previously in different capacities and we feel confident he will deliver a quality experience. Check out http://meltaylor.wordpress.com/ for more information and a video of Mel in action!

Mel has done training for Tribune in various markets and has a broadcast television/new media background. He presents interactive advertising options in easy to understand language that salespeople and advertisers can understand. Shannon Dunnigan, NENMA Board Member and Director of Online Revenue for Gatehouse Media said on a recent conference call, “He brings a different energy than we are not used to seeing at these conferences.”

With video ad revenue predicted to grow 20x in the next four years, more than any other category of interactive advertising, you can’t afford not to send someone!

We haven’t set any firm topics for the strategic track and are open to suggestions based on the needs of the membership. If someone has something they think would be particularly relevant to plan a session around please let us know.

We are seeking feedback to this email as soon as possible so we can finish planning the spring conference.

Sincerely,

New England New Media Association Board of Directors