Web Ad Design Seminar

New England Newspaper Operations Association (NOA) will conduct a seminar on Web Ad Design Thursday, May 21, at the Eagle-Tribune in North Andover, Mass.

The program will run from 9:30 a.m. to 4:30 p.m. with time out for light lunch (provided). The program is aimed at newspaper graphic artists and anyone else who is involved in the production of advertising for the web.

The featured speakers are Bill Ostendorf, president of Creative Circle Media Consulting, who has helped redesign over 300 publications and web sites and who has led consulting and training projects all over the world ... and Taylor Esteves-Pearce, formerly of GateHouse Media New England, a specialist with extensive real world experience designing ads with Photoshop, Flash and other forms of rich media.

Here are the topics:

* Web ads versus print ads
* Designing ads that deliver results
* Common misconceptions of web ad design
* Innovative placement of online advertising
* Overview of software available for web design
* Web design trends
* Photoshop tutorial ... how it can be used for web design
* Flash tutorial ... introduction to the program, overview of the tools, and basic ad design


The cost of admission is $40 for first registrant, $25 thereafter for additional sign-ups from same paper or company. Includes lunch. Complete the registration form here and return to NOA by regular mail at: 70 Washington St., Salem, MA 01970...by fax to: 978-744-0333...or by e-mail to nena@nenews.org.


Note: The Eagle-Tribune is located at: 100 Turnpike St., No. Andover, MA 01845, Tel.: 978-946-2000. Get directions at their website: www.eagletribune.com