Spring NENMA Conference

The Spring NENMA Conference is coming up fast. It will be held at the Chelmsford Radisson beginning at 9:30 a.m. on Thursday, April 30. Registration form is here. There will be two distinct tracks to help members stay on top of what's really important in the online newspaper business today:

Track 1: Sales Boot Camp
What will you learn: We’ll start with the basics. What are we selling? What’s the value proposition to both current clients and new business? What should you leave out of the conversation? Then we’ll get into the nitty-gritty of the sales call and the follow-up.

Who should attend: People on the front lines of newspaper sales departments. In some cases, that’s newly minted new media specialists who are trying to get a toehold in grabbing new business and increased share of the online advertising spend in their markets. In most cases, however, it’s sales representatives who manage a large portfolio of newspaper business who have recently had specific and measurable online goals added to their plans.

Who is presenting: Mel Taylor, president of Mel Taylor Media, and former sales director for MyFoxPhilly.com and Calkins Media. Mel, who also write a blog, Local Media in a Web 2.0 World, specializes in online revenue and digital transition strategy for local media and small business, with a particular emphasis on instruction and tough love for newspaper and television sales staffs.

Agenda:
· 10-11:30 a.m. Session 1: Interactive Sales Boot camp with Mel Taylor - The Basics
· 11:30 a.m. -1 p.m.Session 2: Boot Camp with Mel Taylor - The Sales Call and Follow-Up

Track 2: Beyond Banners
What will you learn: While the sales staffs focus on selling out your display inventory, where should you be looking next? Panels will discuss what they’re doing in two key lines of business for local media companies: Hyperlocal & Local Search, and The Power/Potential of Mobile.

Who should attend: New media managers and directors, publishers and other newspaper executives focused on developing new products and services.

Agenda:
· 10-11:30 Session 1: The Draw of Hyperlocal to Smaller Businesses, with Ben Saren, co-founder and CEO of CitySquares; Lisa Williams, founder of Placeblogger; and Adam Gaffin, founder and editor of Universal Hub.

· 11:30 a.m. - 1 p.m. Session 2: The Power and Potential of Mobile with Jason Jacobs, founder of FitnessKeeper; and Jamie Thompson, co-founder of Pongr; among others.

And here are the combined sessions to round out the day:
· 9:30-10 a.m. Continental Breakfast
· 1-2 p.m. Buffet Lunch table and networking
· 2-3:30 p.m. Combined session with Mel Taylor: How interactive sales differ from traditional media and ideas for publishers to make money.
· 3:30-5 p.m. Networking

To register, Click Here!