We are trying to take a pulse, on what the most beneficial programming would be for our spring conference, currently planned for April 30, 2009. Equally important how many people you might send, this will help us determine the best location so it can be convenient to all parts of New England within a few hours drive.
In these tough times it is even more important we stick together as a group, share resources and learn from each other. To keep the conference affordable we have changed the hours to 10 a.m. – 3:30 p.m. Most participants should be able to come for the day avoiding hotel expenses. There will be an informal networking session after the conference for anyone who would like to stay and a continental breakfast from 9:30-10 for those that arrive early.
Two exciting tracks are being planned, an interactive sales boot camp and a strategic track revolving around emerging new media trends. We are looking for each newspaper to send at least one person for each track. Both groups will meet at lunch and share the last session presentation. Our goal is to foster cooperation and have all participants leave with ideas and tangible skills to immediately generate revenue!
The boot camp will be designed to create super sellers that can go back to their newspapers and champion best practices within a department or cross departmentally.
We have researched different presenters for the boot camp and want to bring in Mel Taylor. Members of the NENMA board have worked with Mel previously in different capacities and we feel confident he will deliver a quality experience. Check out http://meltaylor.wordpress.
Mel has done training for Tribune in various markets and has a broadcast television/new media background. He presents interactive advertising options in easy to understand language that salespeople and advertisers can understand. Shannon Dunnigan, NENMA Board Member and Director of Online Revenue for Gatehouse Media said on a recent conference call, “He brings a different energy than we are not used to seeing at these conferences.”
With video ad revenue predicted to grow 20x in the next four years, more than any other category of interactive advertising, you can’t afford not to send someone!
We haven’t set any firm topics for the strategic track and are open to suggestions based on the needs of the membership. If someone has something they think would be particularly relevant to plan a session around please let us know.
We are seeking feedback to this email as soon as possible so we can finish planning the spring conference.
Sincerely,
New England New Media Association Board of Directors
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