Fwd: BIMA Events: Embracing User Experience (3/19)

A few of these events piqued my interest. Figured I would share. Maybe
I'll see you at one or two.

---------- Forwarded message ----------
From: BIMA <dustin@mitx.org>
Date: Wed, 18 Mar 2009 14:01:35 -0400
Subject: BIMA Events: Embracing User Experience (3/19)
To: sean.polay@gmail.com

What's Next: Event Spotlights
3/19 - User Experience: How it's Changed and Why it's Important
3/24 - Measurement 2.0: How to Tell the Full Digital Story
4/9 - Mobile Analytics
4/16 - Who Owns Data?
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User Experience: How it's Changed and Why it's Important
A MITX User Experience Series Event
Thursday, March 19 | 8:00am - 10:00am
Location: K&L Gates, State Street Financial Center, One Lincoln
Street, Boston, MA

Moderator: Kerry Bodine, SVP, Experience Design, Hill Holiday

Panelists: Adamya Ashk, Director, NAD Usability, Staples Inc; Toby
Bottorf, Director of Design, WGBH Interactive; Alex Jenkins, Product
Designer, Microsoft Start-up Labs; Fred Leichter, SVP User Interface
Design, Fidelity Investments; Chauncey Wilson, Senior Manager, AEC
User Research, Autodesk, Inc.

Hear this panel of seasoned user experience professionals from various
disciplines offer advice on how to help you make sense of user
experience, how it's applied to different projects, who's responsible
for it (hint: everyone), and why it is important.

Follow this event series on Twitter using hash-tag #MITXUX

Log-in and Register Today at bima.org!
=======================================================

Measurement 2.0: How to Tell the Full Digital Story
A MITX Marketing Technology Series Event
Tuesday, March 24 | 8:00am - 10:00am
Location: Google, 5 Cambridge Center, Floor 3, Cambridge, MA

Moderator: Charlie Ballard, Manager, Measurement & Analytics, One to
One Interactive

Panelists: Paul Botto, Head of Google Analytics Sales, Google; Matt
Cutler, Vice President of Marketing & Analytics, Visible Measures;
Perry Hewitt, VP Marketing, Crimson Hexagon; Morris Martin, Analyst,
Microsoft's Atlas Institute; Michael Schneider, Vice President &
Director of Contributions, Allen & Gerritsen

In a year where measureable results are more important than ever, a
universal approach is needed that incorporates all mediums and all
components of the full digital picture. Hear from a panel of
technologists and practitioners who will discuss their perspectives on
a new measurement paradigm in a 2.0 world.

Follow this event series on Twitter using hash-tag #MITXMT

Log-in and Register Today at bima.org!
=======================================================

Mobile Analytics
A MITX Mobile Series Event
Thursday, April 9 | 8:00am - 10:00am
Location: DLA Piper, 33 Arch St, Fl 26, Boston MA

Join MITX for the first event in the Mobile series, in which we will
discuss how analytics is driving mobile marketing success today,
what's challenging its growth, and meet some of the new players that
are trying to help solve some of these challenges.

Follow this event series on Twitter using hash-tag #MITXM

Log-in and Register Today at bima.org!
=======================================================

Who Owns Data? - Save the Date
A MITX Digital Strategy Series
Thursday, April 16 | 8:00am - 10:00am
Location: TBD

Data is everywhere in the digital marketing world, from
consumer-generated data to media companies' information collections,
and agencies advertising data. Recently, an agency declared that
their clients owned that data, causing the industry to roil in debate.
In this session, everyone in the advertising food chain will try to
explain why they own the data, or why no one owns the data. What do
you think? Come and hear from the practitioners, then decide where
you stand.

Follow this event series on Twitter using hash-tag #MITXDS

Watch for Updates at bima.org!
=======================================================
ATTENTION STUDENT ENTREPRENEURS: If you are a student interested in
attending our events and would like financial assistance, scholarships
are available through www.stayinma.com. Register you and a friend,
and your friend goes for free (or you can split the cost)!
=======================================================

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MITX Organization.

=======================================================

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--
Sent from my mobile device

Sean Polay
Product Manager, Distributed Media
Dow Jones Local Media Group
Ottaway Newspapers, Inc.
spolay@ottaway.com | 774.313.6093 | Gtalk: sean.polay