Friday, October 31, 2008

Meetup with NESNE

The New England Society of Newspaper Editors will hold its annual convention next month, joined by members of the New England New Media Association. The event takes place on Friday, Nov. 14, at The Boston Globe.

Several new media panelists will speak at a session titled "Beyond Breaking News: How the Newsroom can help Your Media Organization become your market’s News and Information Resource." Come hear Jeanne Leblanc (online editor, courant.com), Andrea Panciera (online editor, projo.com) and Rebecca Holt (associate editor/digital operations,
burlingtonfreepress.com).

Details on hotel, directions, and other speakers are here on the NENA web site.

That evening, four New England journalists, including a Colonial-era journalist, will receive the Yankee Quill Award for their contributions to the betterment of journalism in the six-state region.

Oct. 30 Fall Conference

Thanks to everyone who showed up at the Oct. 30 Fall Conference in Lowell. It began with a great look at a variety of ambitious video applications and ended with a relatively easy way to find new dollars with a restaurant-card sales program. Howard Owen's lunchtime presentation on "Reinventing Journalism" alone was both a look back at the roots of journalism and a reminder of the work to be done in the future.

If you didn't make it, here's a link to photos from the day on Facebook.

Videos from the first panel:
Powerpoints:

Friday, October 24, 2008

NENMA Fall Conference on Oct. 30

The NENMA Fall Conference takes place Oct. 30 in Lowell, Mass.

Let us start by introducing our keynote speaker, Howard Owens, director of digital publishing for Gatehouse Media. If you attended our fall conference last year, you'll remember Howard participated in our social media panel. This time, he's our headliner, and intends to regale as at lunch about "Reinventing Journalism."

Before we even get to lunch, however, you won't want to miss our leadoff video panel, for which we've recruited a panoply of New England-based video stars in the making.

Next, we've got a search-focused round robin: Search marketing to build audience, pay-per-click advertising for local advertisers and Internet yellow page companies perspective on what makes a compelling local search product.

In the afternoon, we've got three more sessions planned.

We'll start with e-mail marketing 101 as our panelists explore industry fundamentals and strategic possibilities for newspapers.

That will be followed by panel focused on reaching the 24/7 news and information audience. This is not so much about doing around-the-clock online news production, but is more an exploration of tactics and strategies aimed at fulfilling information needs in an on-demand media culture.

From there, we'll transition to a session showcasing coupon programs around New England and how they have boosted interactive revenue while also aiding circulation marketing efforts.

The NENMA Fall Conference will take place on Thursday, Oct. 30 from 8:30 to 5 p.m. at the Doubletree Hotel in Lowell.