NENMA Fall Conference on Oct. 30

The NENMA Fall Conference takes place Oct. 30 in Lowell, Mass.

Let us start by introducing our keynote speaker, Howard Owens, director of digital publishing for Gatehouse Media. If you attended our fall conference last year, you'll remember Howard participated in our social media panel. This time, he's our headliner, and intends to regale as at lunch about "Reinventing Journalism."

Before we even get to lunch, however, you won't want to miss our leadoff video panel, for which we've recruited a panoply of New England-based video stars in the making.

Next, we've got a search-focused round robin: Search marketing to build audience, pay-per-click advertising for local advertisers and Internet yellow page companies perspective on what makes a compelling local search product.

In the afternoon, we've got three more sessions planned.

We'll start with e-mail marketing 101 as our panelists explore industry fundamentals and strategic possibilities for newspapers.

That will be followed by panel focused on reaching the 24/7 news and information audience. This is not so much about doing around-the-clock online news production, but is more an exploration of tactics and strategies aimed at fulfilling information needs in an on-demand media culture.

From there, we'll transition to a session showcasing coupon programs around New England and how they have boosted interactive revenue while also aiding circulation marketing efforts.

The NENMA Fall Conference will take place on Thursday, Oct. 30 from 8:30 to 5 p.m. at the Doubletree Hotel in Lowell.